The Pearl of Africa Tourism Expo (POATE) in Uganda, which was scheduled to be held from February 8-11, has been postponed to April 26-29. The event will be hosted at the Munyonyo Commonwealth Resort in Kampala.
According to the Uganda Tourism Board (UTB), the rescheduling of the event will allow a comprehensive engagement and participation of stakeholders, reports the Nile Post.
UTB board Chairperson, Daudi Migereko, said this year's edition sought to reposition destination Uganda through transformational marketing of all the country's tourism offering post-pandemic.
He added that the extension would enable a comprehensive arrangement that provided sufficient time for participation. "Over the years, POATE has given stakeholders of the tourism industry a unique chance to network, meet new clients and discuss business opportunities."
The expo will feature national, regional and international exhibitors, business-to-business and business-to-consumer meetings, and hosted buyer familiarisation trips among many activities.
UTB CEO, Lilly Ajarova, said the expo would foster closer ties between Uganda and the major international tourism source markets.
"It will open up new tourist markets for both intra-African and international travel. The participation from a wide range of tourism trade partners, hosted buyers, local and international media, tour operators, travel agencies and other tourism-related organisations is important to the growth of the sector."
The POATE is an annual signature event for Uganda that offers a platform to market and propel growth of the tourism sector. The UTB anticipates participation of over 100 hosted buyers and 300 exhibitors that include tourism boards and corporate entities.
The expo also expects to host more than 5 000 trade visitors and consumers to attend over the three days.
