Resetting the travel industry: an exclusive with G Adventures founder

Bruce Poon Tip, founder of G Adventures

Founder of G Adventures, Bruce Poon Tip, believes the COVID-19 pandemic has provided the travel industry with an opportunity to reset itself for the greater good.

In an exclusive interview with Tourism Update journalist Sarah Robertson, he talks about how to successfully overcome company crises, ways to keep your company culture alive during the pandemic, and his new book written in lockdown – Unlearn: The Year The Earth Stood Still.

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