TBCSA: 30 years on – tourism still matters

Welcome Dinner.
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The first day of the TBCSA Tourism Leadership Conference 2026 kicked off in Sun City on October 27, ending with a welcome dinner.

Taking place over two days, the fifth TBCSA Tourism Leadership Conference celebrated its 30th anniversary under the theme “30 Years On: Tourism Still Matters”.

See our photo round-up from the first day of speakers and the networking dinner below.

Siyabonga Mthethwa (Chief Strategy Officer for SA Tourism) presented tourism market insights.
Sithembile Ndaba (Chief Marketing Officer at SA Tourism) provided an overview of South Africa as a destination brand and the country’s international reputation.
 David Frost (CEO of SATSA) spoke about progress in marketing South Africa internationally.
Hannelie du Toit (COO of SATSA) presented the new niche sectors where SATSA is focusing its attention.
Glenton de Kock (CEO of SAACI) delivered a progress report on MICE sector performance.
Tshifhiwa Tshivhengwa (CEO of the TBCSA) spoke about domestic tourism marketing.

 

Welcome dinner.
Welcome dinner.
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