SOUTH Africa is rated one of the world’s top sporting and outdoor destinations, a fact that four South African celebrities will bring to vivid, colourful life this month on one the world’s biggest and most watched sports channels – Eurosport. The Eurosport Sports Traveller vignettes went live on air on January 28 and are designed to entrench South Africa’s position as the world’s premier adventure destination.
Cricket legend Jonty Rhodes, Olympic gold medallist Elana Meyer, Springbok rugby player Gcobani Bobo and Afro-pop star Tshidi Moholo talk in the vignette about their passion for their homeland and show Eurosport’s 22 million viewers their favourite haunts in their favourite cities – Johannesburg, Cape Town and Durban.
Among the places and spaces shown by the four are restaurants, sports and adventure spots and natural wonders, for which South Africa is world renowned.
Roshene Singh, Chief Marketing Officer at South African Tourism, says the campaign entrenches South Africa’s global destination competitiveness and highlights the immense variety of experiences South Africa offers.
“In winning the right to host the 2010 FIFA World Cup, South Africa showed the world that we have the wherewithal and infrastructural capacity to present a global event of this magnitude. Now, in the run-up to 2010, we want to show the world too that we offer a wonderful sports and outdoor lifestyle that many people in our key global markets yearn to experience.”
Read TravelHub's previous article on this marketing campaign entitled 'SAT gears up for the sporty'.
