Turkish Airlines has launched an in-flight safety video with a huge difference – it’s made of animated LEGO.
The video is the result of a partnership between the airline and the team that made LEGO movies, including The LEGO Movie 2, due in cinemas in February 2019.
The video was brought to life by a 16-strong production team consisting of two concept artists, three layout artists, seven animators and four lighting technicians. Over a period of 950 days, the specialists used 2 938 840 LEGO bricks to animate the action.
Thirty different versions of the new safety video have been created, both in English and Turkish, to cover the safety points of the 15 different aircraft in Turkish Airlines’ fleet.
The carrier launched the video in the air and online on August 2, and says there’s more to come from the “biggest partnership with the smallest cast ever assembled”. Leading up to the worldwide release of The LEGO Movie 2, Turkish Airlines will roll out a global TV campaign, in-flight and in-airport activations, as well as a second safety video.
