SA Tourism has entered into a three-year partnership with Accenture Song as its official public relations agency.
“Accenture Song’s ethos and capabilities are a natural fit for this mission,” said SA Tourism CMO Thembisile Sehlolo. “With its proven ability to combine imagination, technology and intelligence, Accenture Song will help us inspire global audiences and unlock new opportunities nationwide.”
Moagi Bodibe, MD of Marketing at Accenture Song, said: “We are thrilled to partner with SA Tourism to showcase South Africa as a premier travel destination. By combining industry knowledge, data-driven insights, and an understanding of global and local trends, we aim to develop innovative strategies that resonate with audiences. Together we will craft compelling stories that highlight South Africa’s unparalleled beauty and experiences while amplifying tourism’s role in economic growth, job creation and transformation.”
