Despite concerns about alarmist reports that the Garden Route is heading towards “Day Zero” due to prevailing water shortages, most readers haven’t received related questions from concerned clients.
Responding to our latest survey, the majority of Tourism Update readers (74.6%) said they haven’t fielded queries related to water shortages in the Garden Route region. Just 20.3% said they have responded to questions while the remaining 5.1% said they are “Unsure”.
Is AI image use ethical in tourism marketing?
AI-generated images are increasingly used in tourism marketing collateral from destination brochures to social media posts. While some believe AI offers creative flexibility and cost efficiencies, others have raised concerns about misrepresentation and consumer trust.
Our poll question this week is:
