SAA and On Show Solutions have announced the 2014 dates and cities for the Africa Showcase trade tour, taking place in the US in September.
The tour features travel exhibitors from Southern and East Africa and is geared toward travel specialists who book vacations to Africa. Africa Showcase aims to share knowledge on new trends on how to market the region and increase sales. The show is designed to be both educational and entertaining, with attendees being immersed in the food, culture and experiences that they will be selling.
“We’ve begun planning for the 2014 Africa Showcase with an eye toward helping travel professionals in the new cities to power up their sales of the increasingly popular African market,” said Stroebel Bekker, VP of Sales for SAA in North America. “Each year we strive to raise the bar on what is already a well-received and popular trade show. We look forward to meeting with the many travel professionals who sell travel to the African continent, and to providing them with an enriching event.”
“For the 2014 edition of the Africa Showcase in the US, the roadshow returns to areas that have not been visited for a couple of years, providing a good opportunity for suppliers and buyers to reconnect,” said Jacqui Reynolds, Co-Owner of On Show Solutions. “San Francisco, Denver, Florida, and Connecticut offer large hubs of African specialists who regularly support these events.”
In addition to its successful trade evening format, SAA and On Show Solutions have added a VIP buyer encounter in San Francisco and Florida. This dedicated event will enable US tour operators to meet suppliers through scheduled appointments, which include pre-profiling to ensure the quality of the business interaction.
The dates and venues for the 2014 Africa Showcase are:
-September 9: San Francisco
-September 10: Denver
-September 15: Miami
-September 17: Connecticut
