SEBASTIAN Coe OBE, double Olympic gold medallist is to officially open World Travel Market (WTM). Lord Coe won an historic 1 500m Olympic Gold Medal at the Moscow Games in 1980 – the same year that WTM was launched. He went on to successfully defend his Olympic title four years later in Los Angeles. “Sebastian Coe will help us to demonstrate the impact of sports tourism on a global scale. You only have to look at the spectacular success of Greece - WTM’s major brand partner – in hosting the Olympic Games this summer to realise how an international sporting event can change perceptions and create new jobs and national pride,” said Fiona Jeffery, group exhibition director. Sports tourism will be a central issue at World Travel Market this year as the week after the exhibition is the deadline for the final bids for the 2012 Olympic Games from the shortlisted cities – Madrid, Moscow, New York, Paris and London. (Lucy Siebert)
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