Following Marriott International’s announcement in March, InterContinental Hotels Group (IHG) has joined Hilton Worldwide and Hyatt Hotels Corp. as the latest hotel group to announce discounted rates for loyalty members who book direct.
From this month, Your Rate by IHG Rewards Club will launch at IHG hotels in the Americas and Europe, and will be promoted as part of major brand campaigns in both regions. The special rates will be rolled out across the remainder of IHG’s properties in Asia, the Middle East, Africa and China later in the year.
The decision to launch the special rates follows a successful pilot of exclusive member rates in Europe and the Americas in 2015, the hotel group said in a statement.
