THE International Marketing Council of South Africa (IMC), responsible for overseeing the marketing of Brand South Africa around the world, has appointed Miller Matola as ceo.
“The IMC’s mandate is to develop and implement a proactive and coordinated international marketing and communication strategy for South Africa. It is our aim to position the country as an attractive destination and partner for trade and investment as well as tourism; and to help the country realise its international relations objectives,” said Matola.
“The South African brand has recently entered a new, collaborative era in presenting the country to the world. The launch of the singular commercial identity is one example thereof,” he said.
“Looking beyond the World Cup, the IMC will take Brand South Africa into offering a competitive value proposition, which will deliver on our country’s national growth imperatives. said Anitha Soni, IMC Board Chairman.
Matola has since 2006 held the position of Durban ICC ceo. In the past he managed the Business Tourism Unit at SA Tourism and was thereafter charged with the management of the Americas portfolio for South African Tourism. Prior to taking on the challenge of heading up the Durban ICC (2006), he was CEO of KwaZulu-Natal Tourism.
Matola takes over the reins from Acting CEO, Paul Bannister who stepped into the role on a temporary basis in 2009 whilst the agency sought to fill this permanent position.
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