Indaba to reflect SA's spectrum of colour

SOUTH African Tourism's Indaba travel trade exhibition in Durban (April 21-25) will this year put a more specific focus on emergent tourism products.
This, says South African Tourism's chief marketing officer, Owen Leed, is in direct response to input made by the overseas' trade that Indaba should more greatly represent the colour make-up of SA. As a result, this year's exhibitors will "significantly reflect" new tourism ownership.
While it is essentially the role of provincial bodies to encourage participation, South African Tourism will - in consultation with the provinces - assist by meeting 50% of the total exhibition costs of emergent companies, to a capped limit, the details of which have yet to be decided.

(Elizabeth Sheridan)

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