Nelson Mandela Bay sends tourism postcards

NELSON Mandela Bay Tourism (NMBT) in the Eastern Cape is involved in the area’s ‘Resident Pride Campaign’ though its ‘Molo Nelson Mandela Bay’ initiative - a marketing brand designed to create awareness of the spirit of warmth and friendship in the NMB area. “Molo” is a greeting, which the NMBT says represent pride in the area’s cultural heritage. One of the campaign’s initiatives will take place on Tourism Day, September 27, when Molo NMB postcards will be distributed throughout the metro. Residents will be encouraged to write a message and send the post card to a friend outside of NMB to showcase the area and its attractions. Participation will be encouraged through a competition which will allow the recipient of postcard to sms or call a dedicated number to qualify to win a prize to visit NMB. (Lucy Siebert)