South African Tourism has appointed FCB South Africa to be its lead marketing agency to market the country as a tourist destination of choice, to both domestic and international tourists.
FCB South Africa is a network of agencies that offer advertising, promotions, design, retail advertising, public relations and digital and social marketing solutions. The company will provide SA Tourism with the development and execution of integrated marketing services, media buying, planning and co-ordination services globally for three years, effective October 1.
SA Tourism's internal audit unit supervised the tender process, ensuring the roles, responsibilities and processes were executed in agreement with the Public Finance Management Act and National Treasury Regulations.
Thulani Nzima, SA Tourism CEO, says: “We are very excited at SA Tourism to have FCB South Africa come on board as a lead marketing agency at this critical point when we are aligning our international and domestic marketing strategies to speak in uniformity to the South African Tourism brand. We are operating in a very competitive environment that requires a well-defined brand that has global appeal and affinity, is consistently and seamlessly communicated and marketed and has the impetus to attract tourists to our beautiful country.”
