A music video for the song ‘Paradise’ shot on location in Cape Town, Johannesburg and the Karoo by rock group Coldplay has attracted over 30 million views on social media channel, YouTube and SA Tourism plans to capitalise on this to drive awareness of South Africa.
From now on, anyone who surfs the Paradise music video on YouTube will be invited to tell SA Tourism via a dedicated Facebook page what part of South Africa gives them inspiration. The Facebook page will allow viewers to upload stories, pictures, videos, or a combination of these to tell the world about their favourite South Africa experience and place.
In time, SA Tourism will shortlist the 10 most imaginative and heartfelt submissions, and these will be put to popular vote to decide the best submission of all. The person whose submission is voted best will win a five day all-expenses paid trip to South Africa or, for South Africans, a holiday in South Africa fully paid for by SA Tourism.
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