The Satsa Golf Council (SGC) has been formed and has replaced the inoperative South African Golf Tourism Association body to promote and market golf tourism in South Africa and increase its exposure in international markets.
The council will comprise two golf tour operators and two golf suppliers and will be chaired by Satsa CEO, David Frost, who will lobby national, provincial and local destination marketing organisations to include the golf sector in their tourism strategies and to get support for the promotion of golf tourism in South Africa as a whole.
The council members leading this initiative are Carl Reinders (Pro Golf Safaris); Adam Veysey (Giltedge); Sally Hancock (Sun International); and Peter Dros (Fancourt).
The SGC has partnered with SA Tourism and identified three key projects for the 2017/18 period:
1. Attending the International Golf Travel Market in Cannes this year under a dedicated SA-branded stand, which will offer great exposure for SA as a global golf destination.
2. In conjunction with the International Association of Golf Tour Operators, host a dedicated Golf Tourism Road Show in Europe to promote golf tourism.
3. Host a dedicated international tour operator CEO fam trip to South Africa where hand selected CEOs will be invited to experience the SA product offering.
“This is the first step in a combined public-private partnership to actively market and promote the golf tourism industry and we are very excited about the platform to achieve just this,” says Frost.
