Serendipity Africa, has launched a new division – Green Girls in Africa – which will consult to the trade on how to incorporate responsible tourism.
The division is the result of Serendipity Africa’s founder, Helen Turnbull, encountering the same questions while promoting responsible tourism and ethical products to the trade. Many travel companies and product owners want to do something positive to contribute to corporate social responsibility but do not know where to start or lack resources and staff, according to Turnbull.
Green Girls in Africa will offer the travel industry a flexible set of practical tools to incorporate responsible tourism principles. The division aims to create a constructive environment that will enable the trade to collaborate in making South Africa the best responsible tourism destination.
For more information, visit www.greengirlsinafrica.com.
