Southern Sun boosts international marketing

SOUTHERN Sun Hotels has appointed Phillip Lategan & Associates (PLA) to handle marketing and business development of the group’s deluxe hotels to the “high-end sector” of the international travel industry. Particular focus will be placed on its InterContinental Hotels and Southern Sun Collection Brands, said the group. "Southern Sun is happy to welcome PLA on board and we are confident that they will integrate well with our robust international marketing infrastructure, namely Neil Fraser, Elke Menz and Advantage Marketing Group in the United Kingdom and Germany,” said Richard Weilers, coo of Southern Sun Hotels. The Southern Sun Collection includes the Santé Winelands Hotel near Franschhoek, the soon to open Pezula Resort Hotel in Knysna, and The Beverly Hills in Umhlanga. "We have top class products in the Southern Sun Collection and are eager to welcome foreign visitors to enjoy them while visiting our great country. International marketing is a priority for our group as this facilitates the growth of tourism to South Africa as a whole," added Weilers. (Lucy Siebert)