For travel suppliers to succeed on Facebook, currently standing on 955m users, they should grow their fan bases through targeted Page Post Ads, allowing them to enter people’s newsfeeds more frequently, and through sponsored stories, driving word-of-mouth at scale.
Speaking at the E-Tourism Africa Summit in Cape Town, Roel Spee, Travel Specialist: Europe, Middle East & Africa, Facebook, says fans are just the beginning. What is really important is reaching fans’ friends.
Justin Reid, travel specialist for FB developer Betapond, encouraged suppliers “to put their brand messages aside and go for what people actually want to share”.
“The golden rule is to make it super fun, easy and interesting.” One could have competitions and quizzes on FB but only if they are entertaining. It is also not so much about how many “likes” destinations’ pages receive but much more about how many people are “talking about this” and “were here”.
Riana Geldenhuys
