Wilderness Safaris has entered into a strategic partnership with the Governors’ Camp Collection as a result of Wilderness Holdings’ acquisition of equity in the East African safari brand.
Governors’ safari camps are located in Kenya’s Masai Mara and Rwanda’s Volcanoes National Park.
[AdZone]
“With over 40 years’ experience in pioneering safaris and ecotourism in East Africa and a very similar approach to our core 4Cs ethos of Commerce, Conservation, Community and Culture, Governors’ is the perfect, likeminded partner for us to extend our sustainability and authentic ecotourism footprint into the region. This will, in turn, help us to achieve our vision to continue building further sustainable conservation economies in Africa,” said Keith Vincent, Wilderness Safaris CEO.
[AdZoneGiant]
Vincent added that the Governors’ brand and the Grammaticas family shared Wilderness’s values and the two companies operated in complementary geographic areas. “We are therefore proud to invest in this well-known and long-established family-run business, and to partner with one of the oldest and most respected brands in the region.”
According to Dominic Grammaticas, Managing Director of Governors' Camp Collection, the partnership will provide the Governors’ Camp Collection with the capital required for an exciting investment programme and also create benefits for all stakeholders in many different areas. “It’s a very exciting time to be part of Governors’,” he said. “We have been a very successful family-owned safari operator for almost 45 years and have pioneered many aspects of luxury safari tourism, now taken for granted across the continent. This strategic partnership with Wilderness allows us to retain the unique benefits of a family-owned and -run company, whilst at the same time offering an exciting future for growth opportunities within East Africa and other regions.”
Governors’ will remain owner-run and will continue to conduct all its own marketing, sales and reservations activities. For its part, Wilderness Safaris will sell Governors’ as a preferred partner in Kenya and Rwanda. Agents with an existing relationship with Governors’ will continue to deal with Governors’ directly. Both organisations will maintain their individual identities, brands, structures and independence.
