The Zambia Tourism Board has reported a significant increase in visitor numbers to the country, according to a report in the Times of Zambia.
Last year 906,417 tourists visited the country compared with 815,000 during the same period in 2010.
According to Zambia Tourism Board’s Marketing Director, Evans Muhanga, the board’s overall marketing objectives are to attain one million tourist arrivals by the end of the year, and it will spend about ZMK9.8 billion (US$1.9m) on marketing to meet its target.
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